Tuesday, March 9, 2010

Memorial Day Weekend - Sponsorship Opportunities

In this economy it's tough to secure money for events. I've seen it with other clubs in the local area and across other sporting activities where I'm engaged as a parent. However, it won't stop me from using this communication medium as a way to make a plug for a cause that's near and dear to lot of local cyclists.

It's less than two months away and
SJBC has a great opportunity for potential sponsors. The Mt. Hamilton Road Race is the only point-to-point race in the area and tackles the infamous climb up the slopes to the observatory on the peak of Mt. Hamilton. The Memorial Day Crit competes around a fast and safe circuit in Morgan Hill and with plenty of racing categories for all participants.

The cherry on top of this opportunity is fantastic. For racers, this race weekend is the final opportunity for qualification into the
Nature Valley Grand Prix. Details can be found here about the specifics for qualification. For sponsors, Nature Valley is providing a huge conduit for communications of these qualification races. Sponsors will be able to leverage the targeted marketing communication efforts provided by Nature Valley to the greater cycling community through TV and press.

If you're interested, read through the
sponsorship documentation and contact us.

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