Peet's or Starbucks? Starbucks or Peet's?

I'm not one to get up on a soapbox and lay claim to which provider of caffeine is better...I'll let others with more time for soapboxy-ness take on this battle. But here's an interesting observation.

My local Safeway has implemented an interesting sales strategy. I don't know if this is on purpose, but it's really handy in serving my coffee needs. Every week I usually end up going and buying groceries for the family; and without fail, it always turns out that either Peet's or Starbucks whole bean coffee is always on sale. It's nice since the discount is pretty good.

Then again, maybe Safeway, Peet's and Starbucks aren't aware of all this and I'm just lucky with my own shopping patterns.